If you simply start Guest Blogging this 12 months, you’re coming into essentially the most aggressive search engine panorama in historical past. If visitor running a blog isn’t part of your advertising and marketing technique, you’re severely limiting your development.
It’s not 2008 anymore – you may hit web page 1 on Google simply by plopping down 500 phrases on a web page or becoming a member of some shady backlink listing. You have to up your recreation. Do you start a blog with Bluehost
The reply is modernizing and scaling your visitor running a blog technique.
To take a look at the effectiveness of visitor posting, I applied a 15-day visitor running a blog experiment.
My objective was easy:
In 15 days, publish as many visitor posts as attainable on excessive Domain Authority websites to be taught 4 key issues:
1. the visitor running a blog course.
I wished to be taught the ins and outs of methods to successfully goal influential blogs, carry out electronic mail outreach, pitch matters, write and edit drafts, and get printed on excessive DA websites as shortly as attainable.
2. The influence of any visitor running a blog technique on the search engine optimization of any web site this 12 months.
Once the 15 days finish and any articles are printed, I’d use search engine optimization instruments to grasp how efficient visitor posting was at rising Domain Authority, Alexa Rank, and driving goal natural site visitors.
3. Strategies to scale white hat search engine optimization this 12 months.
Black hat search engine optimization methods have been out of fashion for over a decade now. I wished to find the very best methods to scale white hat search engine optimization strategies and speed up the acquisition of reliable, authoritative hyperlinks
4. Experience, no matter if anybody can get high-quality backlinks.
In my visitor running a blog experiment, I solely focused web sites with a Domain Authority of 60+, with the typical being 72.5. I wished to show that any new blogger can acquire these high-quality backlinks.
My visitor running a blog take a look at 15 days, 18,400 phrases and eight visitor posts
My visitor running a blog experiment started on January 4th, 2019, and ended on January 18th, 2019. During these 15 days, I went by means of each step of the visitor running a blog course of. This course of included discovering the fitting contacts, chilly electronic mail outreach, pitching matters, outlining and writing drafts, and eventually, submitting visitor posts to get them printed.
On January 4th, I began emailing 68 totally different web sites to ask if I might contribute a visitor publish. Of these 68 websites, 28 had been . Of these 28, I pitched matters to 18. Finally, of those 18 websites, I acquired eight articles printed in 15 days.
What is Guest Blogging?
Guest running a blog is the method of a weblog proprietor, writing a visitor weblog publish on one other web site’s weblog. Guest bloggers supply to put in writing content material for different blogs of their area of interest, with the advantage of elevated backlinks and referral site visitors.
Benefits of Guest Blogging?
You’re not alone. Since it takes time to your weblog posts to maneuver up the natural search rankings, it will get discouraging while you don’t see site visitors instantly.
Writing visitor posts is, without doubt, one of the finest methods to spice up these rankings and construct your credibility. By leveraging different blogger’s audiences and Domain Authority (DA), you construct up your backlink profile and acquire publicity to broader viewers.
Here are my prime advantages of visitor running a blog.
1. Increase Your Domain Authority
Your Domain Authority (DA) is a search engine rating (from 0-100) that predicts how properly a web site will rank. Domain authority is a metric created by Moz and measured by many components, together with the entire variety of hyperlinks, linking root domains, social alerts, BeliefRank, and extra right into a single rating.
One of the very best methods to construct a Domain Authority is by visitor posting. When you contribute content material to different blogs, you may embrace a hyperlink or two to your web site. Obtaining these contextual, do-follow hyperlinks from excessive DA web sites is, without doubt, one of the finest methods to extend your web site’s area authority (and site visitors).
2. Getting Valuable Backlinks
Backlinks, also called do-follow hyperlinks or inbound hyperlinks, are hyperlinks from different web sites to your web site. Sites like Google take into account backlinks a vote of confidence from the referring area, boosting your web site’s credibility of their eyes.
These backlinks are like votes – the extra you get, the extra engines like google imagine your content material advertising and marketing efforts are credible, helpful, and beneficial.
When writing visitor posts, you may add a hyperlink or two to your individual website throughout the content material, and you may as well hyperlink to your website in your visitor creator bio.
3. Generating Referral Traffic
In addition to acquiring backlinks and search engine optimization advantages from writing visitor posts, your backlinks additionally herald referral site visitors. A consumer reads your visitor publish and clicks hyperlinks again to your weblog, rising your site visitors.
When writing a visitor publish, strategically add your backlinks to URLs that you really want folks to learn – a helpful article, opt-in electronic mail web page, or service web page.
4. Relationships with Bloggers
Ultimately, a very powerful advantage of visitor running a blog is the brand new relationships that you simply construct with different bloggers and influencers in your area of interest.
It’s a really collaborative running a blog technique, and also you’ll probably keep in touch with website homeowners lengthy after your publish is printed.
The secret is to be beneficial. Respond kindly and promptly to emails, ship in your drafts on time, and most significantly, create improbable content material. By doing these items, you’ll have a greater likelihood of sustaining a wholesome relationship.